PROS:

• Easy to navigate
• Analytics tools built in to track sales and engagement.
• 40% of people use social networking sites when shopping online.
• Shops content is personalised to the customer, it’s dependent on their activity on Facebook/Instagram to show recommendations
• The average person spends at least 14 minutes per day on Facebook.
• No product limit.
• It’s FREE!

CONS:

• You cannot shop on Instagram Desktop.
• You are relying on Facebook and Instagram algorithm.
• This does not replace your website, it is an additional tool.
• You need to build an engaged audience on Facebook & Instagram – no audience = no sales.
• Spend may be necessary towards adverts to boost reach (Facebook expects you to spend money on advertising).
• You need to invest in good product imagery
• You need to keep up to date with stock, sales, notifications etc